LOGO DESIGN & BRAND BOOKS
Not just how it looks. How it holds together.
At Holland Park Media, logo design and brand books are about creating clarity. Not just a visual identity, but a foundation that helps an organisation communicate consistently and with confidence.
A brand is not a logo on its own. It is how something is recognised, understood, and remembered over time. By combining design with structure, we create identities that feel considered, usable, and grounded in purpose.
No vague brands. Just clear positioning.
Built on clarity, not assumptions.
Every branding project starts with understanding. What does the organisation stand for, how is it currently perceived, and what needs to change or become clearer?
We look at positioning, tone of voice, audience, and existing communication. This helps define the core of the brand before translating anything into visuals.
By doing this properly, we avoid creating identities that feel disconnected or superficial. Instead, we build a foundation that reflects what the organisation actually is and wants to become.
Recognisable at a glance
Clear, consistent, and built to be used
Once the direction is clear, we translate it into a visual identity. This includes logo design, typography, colour, and supporting elements that together form a recognisable and coherent system.
We focus on simplicity and clarity. A strong identity does not rely on complexity, but on consistency and thoughtful choices.
The result is a design that works across different formats and contexts, without losing its character or becoming diluted over time.
A brand people actually use
Structured, usable, and built to last
A brand only works if people can actually use it. That is where the brand book comes in. We document how the identity should be applied, from visual guidelines to tone of voice and practical examples.
This ensures that everyone working with the brand, internally or externally, can stay consistent without needing to reinterpret it each time.
By creating structure around the identity, we make it easier to maintain quality and clarity over time. The result is not just a strong design, but a brand that holds together in practice.
CREATIVE MEDIA PARTNERS, NOT SUPPLIERS
WHAT OUR FRIENDS SAY
WE DIDN'T GIVE THEM A DISCOUNT TO SAY NICE THINGS
“I have really enjoyed working with HPM for the ONE Conference. They have enough of one word and come up with the most creative solution. They also work fast. At the end of the first day, they immediately delivered a video compilation of that day. Besides event photography and videography, they also helped us with the opening of the conference. They made a suggestion that was a bull's-eye and also coordinated with the dancers to make unify with their video and light production. In short, a great partner work with!”
Marloes van den Heuvel, Communication advisor, ONE Conference
"Working with Holland Park Media for the last three years has felt like having an extended family for Just Peace. It’s their genuine commitment to understanding our mission that has made our collaboration not just successful, but meaningful, exciting and fun. The aftermovies and photography are a living proof that HPM can turn complex projects into high-quality captivating stories. We are proud to have HPM as a trusted partner by our side and we look forward to the exciting collaborations that lie ahead."
Marija Pop Trajkova, Programming and Events Developer,
The Hague Humanity Hub
“We were happy to work with Holland Park Media as our AV Partners, videographers, and photographers for Smart Freight Week. Our experience with Holland Park Media was very positive throughout the event itself, and post-event too. We valued the HPM team’s creative and responsive approach to working together across all areas of our collaboration, as well as their dedication to achieving quality results. I highly recommend HPM for event photography, video content creation and AV management.”
Megan de Langen, Communications Manager, Smart Freight Centre
WE HAVE FRIENDS, NOT JUST CLIENTS
AND WE CHOOSE THEM CAREFULLY
How We Work
Understanding before designing
We approach branding by understanding before designing. Every organisation has its own story, context, and way of communicating, and that should shape how it presents itself visually.
From the start, we look at what the brand needs to express, who it needs to reach, and where it will be used. This allows us to create a direction that is not just visually appealing, but relevant and functional.
The goal is not to create something that simply looks good, but something that works in practice. Across platforms, over time, and in different contexts.
